Spin Master acquires Toca Boca and Sago Mini app brands

‘The acquisition of Toca Boca and Sago Mini, with their strong brand presence, allows Spin Master to develop a leadership position in the mobile app space for kids’, says Spin Master’s Ronnen Harary.
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Spin Master has announced its agreement to acquire global kids digital app brands Toca Boca and Sago Mini.

Toca Boca apps focus on motivating kids’ imagination so that they can play in a safe environment without the risk of in-app purchases or advertising.

In addition, Sago Mini develops apps for kids aged from two to five-years-old, with a focus on the pre-school market.

"The acquisition of Toca Boca and Sago Mini, with their strong brand presence, allows Spin Master to develop a leadership position in the mobile app space for kids and rounds out our ability to entertain kids in both the physical and digital world," said Ronnen Harary, co-CEO at Spin Master.

"Older kids' content consumption patterns have shifted to mobile devices and we want to be where the kids are. The Toca Boca brand, which is trusted by parents together with its network of millions of users, gives us a strong platform to continue to build on.

“We look forward to linking these mobile apps, which emphasise fun and creativity, with Spin Master's global capabilities across our toy and TV show businesses."

Toca Boca is also in the process of creating a subscription-based TV channel, which will boast exclusive content and interactive features.

Björn Jeffrey, CEO of Toca Boca, added: “The acquisition of Toca Boca and Sago Mini brings together talented creative and development resources in Sweden, the US and Canada together with Spin Master Studios' existing digital team in Los Angeles.

"These teams will drive further innovation and growth for Spin Master in line with our growth strategies."

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