SPIELWARENMESSE 2011: Tomy reveals Aardman Canimals deal

Tomy has signed up as the European master toy for Aardman Rights new property, Canimals.
Publish date:
Social count:

Canimals is a series of 52, seven minute episodes made in a combination of CGI animation and live action by Voozclub and BRB.

Tomy will distribute a range of toy and gift lines including plush, figures, electronics and arts and crafts for the UK, France, Benelux, Germany, Austria and Switzerland, plus capsule toys (Gacha) for all of Europe.

Aardman’s head of rights, Sean Clarke, said: "We're pleased to be able to announce Tomy as our master toy partner for Canimals, the series is a highly entertaining mix of CGI and real world scenes and we're sure that Tomy will interpret this unique franchise into a compelling range of toys."

Paul Fogarty, European sales and marketing director at Tomy added: "We are excited to be working with Aardman and Voozclub on Canimals. Canimals is a highly innovative and fun series that will really capture the imagination of girls and boys. With our proven track record in the girls' and collectibles markets we are looking forward to emulating that innovation and fun within our product ranges".

Canimals is a coproduction from Voozclub, BRB International and Aardman featuring a collection of cute, can-shaped animals that live unnoticed among us, hiding themselves in plain sight as boring old cans. Once the humans are gone they spring into life.

Aardman is leading the scripting and voices for the series while Voozclub and BRB are managing the design, animation and sound production. The three companies plan to announce broadcast partners within the next few months.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.