Sphero secures new round of funding

The toymaker behind the Star Wars BB-8 toy has raised $35 million of a $43 million investment round.
Author:
Publish date:
Screen Shot 2017-04-18 at 11.01.10.png

Sphero, the toy firm behind the enormously successful Star Wars BB-8 toy has secured a new round of funding, raising $35 million of a $43 million investment round.

The Denver Business Journal has reported that new funds will go to investing in the business, marketing, and expanding product lines, adding to the $115 million the firm has raised since it was founded in 2010.

The US toy company found success in holiday 2015, when the spherical BB-8 toy shot to the top of the toy charts due to the success of Star Wars: The Force Awakens.

The announcement came on the same day as the DVD and Blu-Ray launch of Rogue One: A Star Wars Story. In honour of the launch, the firm released a software update to enable its BB-8 robots to react to the movie when watching it with their owners.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.