SPAIN: Bandai signs Noddy

Chorion has appointed Bandai Spain as its toy distributor for Noddy in the region.
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The deal follows the appointment of NSR as master toy licensee, Spinmaster as UK distributor and Lansay in France and Benelux.

Commenting on the appointment, Eric Karp, EVP of global licensing and merchandising at Chorion, said: "With such an important year for Noddy, we are putting in place a strong licensing programme for the property. We believe that Bandai Spain has the experience and credentials to help build the Noddy brand in Spain."

Raul Guerrero, general manager of Bandai Spain, added: "We're thrilled to be working with Chorion on such an exciting pre-school property like Noddy, which has proved its strength and power around the world. We believe that the Bandai, NSR and Chorion partnership will bring Noddy to the top of the market in Spain."

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