Sony PSP lends weight to Ben 10 - ToyNews

Sony PSP lends weight to Ben 10

Turner's Ben 10: Alien Force will be sponsored by Sony's PSP brand in the run up to Christmas.
Author:
Publish date:
Social count:
0
5_Pocoyo.jpg

The campaign kicks off today (November 3rd) and runs until December 24th.

It will publicise four new games for the PSP console – Invizimals, Jak and Daxter, MotorStorm and LittleBigPlanet – as well as promote the console itself. The deal also includes sponsorship of the anticipated film premiere of Ben 10: Alien Swarm on Cartoon Network at 10am and 4.30pm on November 28th.

Simon Cox, Vice President of Turner Media Innovations says: "We know that under 11’s accounted for a third of all video game purchases in 2008, and the great success that our brands are having on games platforms supports this. Attracting a big name brand like PlayStation PSP shows Ben 10’s continued pulling power, which contributes to our channels being in rude health in such a poorly year."

Related

Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.