Sony Pictures details toy plans for Ghostbusters, Jumanji and Get Smurfy

“With Ghostbusters, we have something for everyone, whether you’re a collector or an everyday toy buyer,” said Mark Caplan, the studio’s new senior vice president of global consumer products.
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Mark Caplan, Sony Pictures’ new senior vice president of global consumer products, has revealed the firm’s toy plans for big screen properties including Ghostbusters, Get Smurfy and the Jumanji remake.

Mattel has signed a deal to be the global master toy licensee for next year’s Ghostbusters reboot, set to hit screens in July 2016 with an all-female team, and Sony Pictures has shed some light on the slate of
planned products, spanning blind bags, board games and action figures.

“Mattel has developed a really broad line of products,” Sony’s Mark Caplan told ToyNews.

“We’re going after collectors with blind bag figures at a very reasonable price point. In each figure pack there’s a piece of a particular character, so if a consumer buys all four, they can assemble a separate ghost.

"Mattel is also doing a board game and six-inch figures of both the classic Ghostbusters and the brand new movie. The firm is developing a new Eco-1 and the collectable characters can fit into the car. Mattel is also creating the Proton Pack. What kid would not want to throw that on?

“Alongside Mattel, we have LEGO on board, Funko doing Pop! Vinyl and Rubie’s is making costumes. It’s expansive. We have something for everyone, whether you’re a collector or an everyday toy buyer.”

Elsewhere, it was revealed back in August that Sony was developing a Jumanji remake and the firm’s plans involve a board game that it hopes can match the success of the original Hasbro game from the Nineties.

Caplan continued: “Jumanji has an interesting place in the toy world. Back in the late Nineties, Hasbro developed a board game based on the movie. That’s the path for us in toys with the return of Jumanji, to create a board game and even a mobile game.

“Maybe there is something we can do where the mobile game interacts with the board game. It’s early days for that but I think it’s a natural fit.”

Elsewhere, Hotel Transylvania 2 is now gracing UK cinema screens, but Sony plans to push the brand into the toy space further with the arrival of an animated TV series that’s set to debut in early 2017.

“Hotel Transylvania 2 has done tremendously well and there’ll be more content moving forward,” said Caplan.

“There’s an animated series coming and that’s when we’ll focus on developing a toy partnership for Hotel Transylvania because being on television will drive more awareness for it.”

2017 will also see Sony bring The Smurfs to the big screen once again in Get Smurfy, a new fully animated movie.

Sony has signed a master toy deal with Jakks Pacific for the film and Caplan believes that Get Smurfy will provide a wealth of opportunities for success in the toy space.

“If you remember how successful the little Smurf figurines were back in the day, we’re bringing those back,” Caplan revealed.

“There’s a lot of different play patterns that we’ll be tapping into with The Smurfs, from role play to construction and even ‘create your own’ products. It’s early stages but it’s an evergreen brand and in toys, there’s an endless amount of product we can make.”

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