Activision’s new toy and video game franchise Skylanders Spyro's Adventure has partnered with Nickelodeon.
Skylanders will be promoted across Nick's TV and digital channels as part of a 'highly interactive 360 degree marketing campaign'.
In what is a first for both Activision and Nickelodeon, the pair will tour Europe in a series of co-branded live events, where kids will get the chance to trial the video game and toys ahead of the release date.
Imke Heinrich, marketing manager, Activision Europe said: "We are very excited to be combining Nickelodeon’s fun nature and strength as a family brand with the magic of Skylanders Spyro’s Adventure, to debut a bespoke interactive tour of Europe.
"We believe this will be the ideal platform to connect with fans across Europe, giving them the opportunity to be amongst the first in the world to play the Skylanders Spyro’s Adventure game and enjoy fun-filled activities in a fully immersive environment.”
The Nickelodeon slime truck will be transformed into 'the world of Skylanders Spyro's Adventure', stopping in the UK, France, Germany, Italy, the Netherlands, Sweden and Spain.