The new role will see Cox responsible for driving pan-regional commercial deals and working with Turner Broadcasting’s European ad sales teams to generate new revenue streams.
It means the company will now offer pan-regional advertising solutions, enabling advertisers to leverage campaigns in established and emerging markets across EMEA. These deals will include a range of traditional ad sales, digital, programming, licensing, retail and creative.
Adam Eagle has also stepped up to become head of sponsorship and promotions across EMEA. Eagle and his team will offer creative and strategic planning for pan-regional advertisers.
Cox now reports into Casey Harwood, SVP Turner Broadcasting Europe. Andrew Mallandaine, UK Sales Director, will take over Simon's UK-specific ad sales responsibilities, reporting to Pete Flamman, SVP and GM, Northern Europe.
Cox will continue to remain closely involved in Turner Broadcasting’s UK ad sales market as part of his new pan-EMEA role.
Casey Harwood, senior vice president Turner Broadcasting Europe said: “Turner has built up its EMEA business focusing on individual localised markets.
“This will continue to form the backbone of our business, but there remains a significant opportunity to exploit our combined EMEA portfolio, and building on the investments we have made in growing new areas of the business, including licensing and merchandising, digital, consumer research, and non linear, non traditional distribution of branded channels.
“Simon is a fantastic leader who will be an excellent advocate in driving revenue growth for Turner across the region at this pivotal point in our development.”
Simon Cox, vice president of Turner Media Innovations added: “This move is designed to give clients access to a range of markets via one easy route, offering unparalleled effectiveness and efficiency.
"Combining Turner’s scale in the market with a nimble approach, we can respond directly to clients’ varying requirements to catapult their campaigns to greater success.”