Hit Entertainment's Fireman Sam has been given a further boost, with the signing of a new toy distributor in France, on the back of impressive audience figures on France 5.
Silverlit has come on board to distribute the toy line from Character Options in the country. The range includes a selection of action figures, rescue vehicles and play-sets.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.