Silverlit readies French roll out for Fireman Sam

Firm to distribute the Character Options toy line from this month.
Publish date:

Hit Entertainment's Fireman Sam has been given a further boost, with the signing of a new toy distributor in France, on the back of impressive audience figures on France 5.

Silverlit has come on board to distribute the toy line from Character Options in the country. The range includes a selection of action figures, rescue vehicles and play-sets.

To read the full story, simply head over to sister site by clicking this link.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019