Silverlit readies French roll out for Fireman Sam

Firm to distribute the Character Options toy line from this month.
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Hit Entertainment's Fireman Sam has been given a further boost, with the signing of a new toy distributor in France, on the back of impressive audience figures on France 5.

Silverlit has come on board to distribute the toy line from Character Options in the country. The range includes a selection of action figures, rescue vehicles and play-sets.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.