Silverlit readies French roll out for Fireman Sam

Firm to distribute the Character Options toy line from this month.
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Hit Entertainment's Fireman Sam has been given a further boost, with the signing of a new toy distributor in France, on the back of impressive audience figures on France 5.

Silverlit has come on board to distribute the toy line from Character Options in the country. The range includes a selection of action figures, rescue vehicles and play-sets.

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