Silvergate Media is joining the Easter celebrations this year with the launch of its Peter Rabbit and the Great Easter Adventure campaign.
In partnership with independent toy chain The Entertainer, the campaign is offering kids and fans the chance to win a family holiday to the home of Peter Rabbit himself, the Lake District.
Running in conjunction with the launch of Vivid’s new toy line and the first official Peter Rabbit Magazine, entrants are invited to solve clues on Peter’s map of his Lake District home.
The map will be available in the new Peter Rabbit Magazine from April 9th, with physical copies available in store at The Entertainer and online at Peter RabbitClub.com from April 17th.
The map highlights locations from the TV show and helps fans to solve clues by getting to know the characters.
The campaign will also feature spot prizes awarded via social media competitions including the entire Peter Rabbit product range.
Lesli Zador, VP of brand and marketing at Silvergate Media, said: “Easter is the perfect time of year for Peter Rabbit promotional activity, especially in conjunction with the launch of Vivid’s outstanding toy range and the fantastic official Peter Rabbit magazine from Immediate Media.
“We believe that a fun and interactive campaign like Peter Rabbi ad the Great Easter Adventure can be of huge benefit to all stakeholders and are thrilled to be partnering with The Entertainer to bring our first campaign to life.”