Signature Publishing to launch one-off Girls Love Zelfs title

Arrival will coincide with the launch of the toy line from Character Options.
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Character Options is launching its new girls brand The Zelfs with a dedicated one off magazine to coincide with the product's first on shelf dates.

Girls Love Zelfs is the latest title in the successful bi-monthly girls Love series from Signature Publishing.

The issue will go on sale on July 23rd and will feature 36 pages of Zelfs features, a Zelf branded gift, a Lil' Zelf and a Collector's Poster.

Aimed at girls aged between five and eight, the publication is projected to reach an audience surpassing tens of thousands.

Plans are already being made for the magazine to be available as a downloadable app, extending the reach to a worldwide audience across multiple platforms.

Andrea Smith, Character Options' brand manager, said: "The Girls Love Zelfs magazine is an important part of our marketing strategy for the opening weeks of launch and it has been a pleasure to work with Signature on the project.

"The activities and stories within the magazine are absolutely superb and will introduce the brand to girls in a most comprehensive way.

"The sampling opportunity with the magazine is also perfect for us as we believe once a girl owns one Lil' Zelf, she will want to own them all."

Chee-Mann Chan, publishing director at Signature Publishing, said: "We first saw The Zelf's at London Toy Fair and knew immediately that the brand would make a great magazine.

"For a full 36 pages we need a huge amount of content to work with and it was apparent to us that the brand has a great back story and imaginative story telling possibilities, making it a very exciting project.

"Coupled with this was the huge marketing support being put behind the toy launch and by working in partnership with Character Options, we’ve put together a great looking magazine packed with great-value gifts.

"This is a fantastic new edition to our Girls Loves series and one that will benefit greatly from the brand awareness with the core audience at launch.”

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