B2B digital marketplace, ShopToys365, a partnership between the social e-commerce provider Balluun and The Toy Association, has ben recognised for its service to users at the Loyalty Magazine Awards in London.
ShopToys365 is widely recognised as the only toy industry specific online marketplace that connects retail buyers and manufacturers across all devices, allowing them to do business faster and easier.
The marketplace hosts more than 20,000 toy buyers and sellers, representing more than 50 retail channels and accounting for 90 per cent of the $27 billion annual US toy market.
“We were delighted to be honoured for ShopToys365’s customer relationship management technology, and to be finalists in the Best Use of Technology and Best Loyalty Industry Innovation categories,” said Marian Bossard, executive vice president of global market events at The Toy Association.
“We launched ShopToys 365 with Balluun three years ago. Today it’s the world’s largest and most successful B2B online marketplace dedicated to the toy industry and has helped countless companies grow their sales and contacts in markets around the globe.”
Building on the core element of social commerce connecting wholesale buyers and sellers within the platform, Balluun recently developed and launched two new features, SalesMatch and Lead Insight. These matchmaking and lead management tools help users manage their connections and target communications using analytics and messaging features.
The Loyalty Magazine Awards, created by Loyalty Magazine, celebrate excellence, innovation and best practices in the loyalty industry.