Shopkins announces over 50 license agreements

The collectable toy brand Shopkins is expanding into new categories with deals with Pez, Build-a-Bear Workshop, Skechers and the launch of the Shopkins Live.
Publish date:
Social count:
0 sshopkins.jpg

Moose Toys' collectable toy brand is expanding into new categories with a slew of licensing deals and renewals.

This is following the announcement of partnerships with globally recognized brands including, Pez, Build-a-Bear Workshop, Skechers and the launch of the Shopkins Live touring show.

“It’s a thrill for us to continue to work with these top-tier licensees who are leaders in their industries. We have big plans for 2018 and 2019 and we’re excited to build upon the success we have experienced over the last few years,” added Nicole Hardiman, head of global licensing of Moose Toys.

There are now over 1,000 characters to collect in the Shopkins collection, 70 webisodes to watch and in 2016 alone, the brand recorded $1 billion in retail sales across consumer products.

Licensees from all key categories including publishing (Scholastic and Little Bee), apparel (Bentex and Hybrid), Bicycles (Dynacraft) and bedding (Jay Franco) are lining up to renew their partnership agreements as the Shopkins brand continues evolving from a toy property into a cross-category franchise.

“We’re excited to expand our Shopkins publishing program with new assets and story lines covering Shopkins, Shoppies and the new Happy Places and Cutie Car brand extensions. We have had tremendous success with the Shopkins publishing program and look forward to bringing new stories to Shopkins fans,” added Debra Dorfman, VP & publisher, global licensing, media & consumer products of Scholastic Inc.

Shopkins now has over 220 licensees and 18 agents supporting the growth of the brand globally.


Featured Jobs

Gameplan Job Logo 620 x 349

Sales Director UK

Our client is a well established privately owned UK toy manufacturer which has won numerous awards for outstandingly innovative toys, gifts and gadgets. A correspondingly outstanding and talented UK Sales Director is to be recruited who has the potential, the will, the drive and the ambition to advance to a higher position within a few years.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Melissa and Doug Job Logo 620 x 349

Operations Planner

Imagine working for a company with a mission you can truly believe in, a playful and energetic culture, a talented team and a bright future! Melissa & Doug, the toy company committed to nurturing childhood wonder, is looking for an Operations Planner to coordinate the demand planning and supply between European markets and the US.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.