Selma director gets Barbie treatment for charity

New Ava DuVernay doll forms part of Mattel's 'Sheroes' line, with proceeds going to Color of Change and WITNESS.
Author:
Publish date:

Mattel is launching a Barbie doll of Ava DuVernay, the director of Selma and the first African-American woman to direct a movie nominated for a Best Picture Oscar.

The doll forms part of Mattel's Sheroes line in the US, which was originally planned to be one-off dolls that their real-life counterparts could auction off for charity.

However, due to popular demand, the toy firm is launching an actual run of the Ava DuVernay Barbie dolls.

“People have really been kind talking about why they are embracing this doll, but it’s certainly not about me. It’s about the image," DuVernay told Buzzfeed.

"It’s about balance. It’s about the full spectrum of who we are. It’s not enough even to have one black Barbie, because black women are not a monolith. We have all different kinds of hair, all different kinds of occupations, all different kinds of passions, so I think what folks might be responding to is the variance.”

Proceeds from the doll will go to Color of Change and WITNESS.

Check out the Ava DuVernay Barbie below:

Image placeholder title

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019