See Lego's 3D Toy Story 3 ad here

Lego's first 3D cinema ad for its Toy Story 3 range is available to view.
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Running in VUE cinemas, the campaign for the Toy Story minifigures range is part of Lego's ongoing Kids AM sponsorship with the cinema chain.

The brand new creative animates the exclusive Lego Toy Story minifigures in 3D – celebrating the Lego versions of classic Toy Story characters including Jessie, Bullseye and, of course, Woody and Buzz.

The ad will run in Pearl and Dean cinemas with Toy Story 3, tying the launch of the toys with the release of the movie.


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Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.