SECTOR GUIDE: Electronic toys

In a sector worth over £100 million last year, we find out about the latest releases.
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With new innovation from the market leaders, VTech and Leapfrog, there are also new offerings from the big players like Mattel, Hasbro, Spin Master and Jakks.

We also found out about the latest electronic toys from a range of other companies including Brainstorm, Wow Stuff, Worlds Apart, Meccano and many more.

To find out more, simply click here.



Electronic toys

Despite being one of the smaller sectors, youth electronics bought in over £100 million in 2010. We found out about the latest products to hit the sector.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.