With the summer movie blockbuster period now well underway, it's a great time for kids to dress up as their favourite licensed heroes and heroines.
We take a look at what some of the key players are currently offering in the dress-up and role-play sector.
Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.