SECTOR GUIDE: Dolls

We find out the latest products in the popular dolls sector.
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Despite being one of the most traditional parts of the girls toy market, doll sales remain strong, with many new innovations, interactive features and licensing deals in the sector.

There are new products coming up from a huge range of companies including Mattel, John Adams, MGA Entertainment, Zapf Creation, Bigjigs, John Crane and many many more.

To see the products on offer, simply click here.

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SECTOR GUIDE: Dolls

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