Secrecy surrounds new Elmo

Fisher-Price launches new product next week after success of TMX Elmo.
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The new TMX Elmo eXtra special edition hits shelves next Tuesday, November 13th.

But consumers are being challenged to unlock the hero toy’s new moves.

Clues will be posted on Fisher-Price’s website, while the final answer will be revealed internationally on Wednesday, January 2nd.

Phil Hooper, Marketing Manager, Fisher-Price said results from TMX Elmo, which was launched in 2006, shows how popular the character is.

“This new edition creates new news, and the added element of the secret moves we’re sure will provide a challenge to Elmo fans busy for weeks,” Hooper said.

The eXtra special edition also features a new tune based on Maniac from the movie Flashdance and a medallion. 


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