Secrecy surrounds new Elmo - ToyNews

Secrecy surrounds new Elmo

Fisher-Price launches new product next week after success of TMX Elmo.
Author:
Publish date:
5_Pocoyo.jpg

The new TMX Elmo eXtra special edition hits shelves next Tuesday, November 13th.

But consumers are being challenged to unlock the hero toy’s new moves.

Clues will be posted on Fisher-Price’s website, www.fisher-price.co.uk while the final answer will be revealed internationally on Wednesday, January 2nd.

Phil Hooper, Marketing Manager, Fisher-Price said results from TMX Elmo, which was launched in 2006, shows how popular the character is.

“This new edition creates new news, and the added element of the secret moves we’re sure will provide a challenge to Elmo fans busy for weeks,” Hooper said.

The eXtra special edition also features a new tune based on Maniac from the movie Flashdance and a medallion. 

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.