School kids smash Rubik's World Record at the O2

Guinness Book adjudicator confirms feat of 1,414 cubes solved in the same place at the same time.
Publish date:
5_Rubiks cube world record.jpg

‘Cubers’ from over 100 London schools took part in a Guinness World Record-breaking Cube-solving event at the O2 last week.

1,414 kids completed the puzzle cube in within half an hour – smashing the record for the most Rubik’s Cubes solved in the same time in the same place.

The new feat trumps the existing record of 937 cubes solved at the same time which was set in India earlier this year.

The Rubik's Challenge was organised by Depaul UK, a youth homelessness charity which supports young people across the UK.

It is hoped that the event will raise an amazing £100,000 through the support from schools, and donations from makers of the Rubik’s Cube, which also provided all of the cubes for the event.

“I am so grateful for the overwhelming support from schools and children across the capital and all those who joined us to break the World Record to raise awareness of youth homelessness,” said Martin Houghton-Brown, chief executive of Depaul UK.

“Rubik's Cube is a metaphor for solving the challenges of being without a safe place to call home and the Challenge was a brilliant way of engaging children with the issue of youth homelessness.”

“The pupils have been amazing,” said David Kremer of Rubik’s. “The uptake from schools just shows how passionate young people are about helping one another while benefiting from the cube’s problem-solving prowess. They all demonstrated their memory training – and we didn’t have to penalise anyone for peeling off stickers.”

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.