Scalextric Velodrome launches

Hornby's hero product hits the shelves.
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Retailing at around £69.99, the Velodrome set includes two miniature cyclists in Team GB kit, two Scalextric controllers, 15 wood track pieces and a banked Velodrome circuit.

The Velodrome is backed by a TV campaign targeting boys and girls aged between seven and 12. Adverts will air from October 17th to December 4th to take advantage of the half term and pre-Christmas periods.

Hornby Hobbies has reported strong pre-orders for the Velodrome, which is starring in the official London 2012 shops.

Other official London 2012 toys from Hornby include a series of Great British Classic vehicles and 40 collectable die-cast London taxis.


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