Retailing at around £69.99, the Velodrome set includes two miniature cyclists in Team GB kit, two Scalextric controllers, 15 wood track pieces and a banked Velodrome circuit.
The Velodrome is backed by a TV campaign targeting boys and girls aged between seven and 12. Adverts will air from October 17th to December 4th to take advantage of the half term and pre-Christmas periods.
Hornby Hobbies has reported strong pre-orders for the Velodrome, which is starring in the official London 2012 shops.
Other official London 2012 toys from Hornby include a series of Great British Classic vehicles and 40 collectable die-cast London taxis.