Iconic slot car brand Scalextric is teaming up with Ye Olde Oak, the UK's number one hotdog brand, for its latest sales promotion.
The latest campaign hits all major UK grocers at the end of September and will run through to Christmas.
Over 3.5 million cans of the hotdogs will offer consumers the chance to win a Scalextric set by using a unique code that can be found on the back of each can.
A dedicated site will go live at the end of this month for purchasers to enter their unique code to find out if they are a winner. The promotion will also offer a free Scalextric game app to every entrant.
The campaign will be supported by radio advertising, digital and social media, national PR, outdoor posters and in-store activities, with a strong focus around Bonfire Night.
"This is a unique opportunity for our iconic brand to work alongside such a successful FMCG product and reach a wide audience," said Paul Chandler, marketing manager for Scalextric. "This campaign is a new promotional angle for us, something we are very excited about."
Mark Rose, Ye Olde Oak's UK sales controller, added: "We are extremely excited about our collaboration with Scalextric. There are many synergies between the two brands as both are synonymous with fun, families and entertainment. We hope this is the start of a long and mutually beneficial partnership."
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