Scalextric launches new Quick Build Demolition Derby - ToyNews

Scalextric launches new Quick Build Demolition Derby

New line can be raced in 'traditional Scalextric style' and break away on impact
Author:
Publish date:
scalextric.png

Model racing car brand, Scalextric has launched its new Quick Build set called Demolition Derby, featuring construction cars that break away on impact.

The new range has been billed by Scalextric as 'the ultimate boys' toy' featuring both the traditional Scalextric racing qualities with construction and destruction.

Each Quick Build scalextric car can be customised with decal sheets, while the mix and match parts allow consumers to re-design their own cars.

The new line has already received numerous accolades including Best New Toy - Hobby Category at this year's London Toy Fair and the Editor's Choice Award, as voted for by more than 300 broadcast, national, consumer and trade press visiting the show.

Demolition Derby is being supported by a heavyweight TV campaign, running through to Christmas with additional TV sponsorship campaigns with Pop Channel and CiTV from October.

Brand owners, Hornby Hobbies have also launched a new Quick Build range for its Airfix range, featuring six aircraft models pieced together with push fit construction.

Demolition derby is now available, retailing at around £99.99.

View the TV advert below.

Related

Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.