Scalextric 'as cool as Apple, Prada and more'

Celebrities and experts vote Hornby's toy racing line into the 2012/2013 CoolBrands list.
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Scalextric has been named one of the coolest brands around, joining other hot names such as Prada, Apple and Aston Martin.

The toy racing car brand from Hornby Hobbies has made it into the 2012/2013 CoolBrands list, as voted by a panel of just under 3,000 consumers, 39 designers, experts and celebrities, including Plan B and Sadie Frost.

Previous CoolBrands include Apple, Prada, Aston Martin, Kiss, Xbox, Top Trumps, Wonderbra and more.

The news comes after Hornby revealed a new line of James Bond Skyfall Scalextric sets.

Read the full story on Licensing.biz.

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