Sambro taps Grant Gie for commercial director role

Gie joins Sambro as commercial director after nine years with Hasbro
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Grant Gie has joined Sambro as commercial director, it was announced. 

Joining from Hasbro, Gie spent nine years with the global toy giant. While at Hasbro Gie held franchise marketing roles globally for the Marvel business and across EMEA for Transformers and Nerf. Most recently Gie held the position of licensing director for Toys and Games EMEA.

As SAMBRO’s Commercial Director, Gie will support all areas of the business with the aim to broaden SAMBRO’s reach into premium toy space and new retailers. Ranges will be developed with channels and consumer insights front of mind and supported with go to market strategies. SAMBRO has invested heavily in product development over the last two years and Grant’s marketing programs will be developed with asset toolkits and will see the company bring some of their new and innovative product to TV for the first time in 2017.

“SAMBRO is a great company and I’m thrilled to take on this new role and help to continue their impressive growth. The team at SAMBRO are incredibly passionate and I share their drive and ambition to evolve the current business and take on new challenges: It’s time to re-think what you know about Sambro,” comments Gie.

“We’ve been incredibly successful to date but our capabilities far exceed our current offering. As we look to the future we have plans to develop truly unique feature driven products that have the potential to be marketed and ranged in core permanent retail space.”

Gie will be based in the Manchester office as well as Buckinghamshire, giving SAMBRO an increased presence in the South.

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