Sally Plumridge joins LeapFrog

Popular industry exec becomes international marketing director at the firm.
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LeapFrog has appointed Sally Plumridge as its new international marketing director.

Plumridge has a wealth of industry experience gained from senior management positions at Tomy Europe and Mattel. Most recently, she had been running her own marketing and business consultancy, working with licensors and toy clients including Wow Wee.

Plumridge will report directly to Chris Spalding, MD, EMEA/Australasia at LeapFrog.

"Sally's appointment will ensure that we continue to develop innovative marketing campaigns for our retailers and customers across our international territories," Spalding commented. "Our goal is to become the number one global educational entertainment brand and 2013 is already shaping up to make that happen."

Plumridge added: "This is an exciting time to be joining a dynamic business that is genuinely making a difference to children's lives. The international markets are growing strongly and I am looking forward to building on the excellent work to date."

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