This year's Toy Trust Triathlon requires a costume character to be present on the raft race part of the event and, for a donation, managing editor Ronnie Dungan is willing to offer what remains of his shredded dignity and wear the costume of the highest bidder.
The current leader is a very generous offer of £500 from costume specialist Rubies to not only remove any last vestige of personal pride from Dungan, but also severely test his principles and his own feeling of personal hygiene by asking him to wear a Chelsea FC hero outfit (pictured).
But, the bidding remains open, so we're hoping (and he's praying) that a bigger offer will come in to help Dungan avoid dressing as a West London chav. Who could possibly come up with anything worse?
To sponsor the team visit the fundraising page here.
Full coverage of the event will appear in ToyNews online and in print. You can email your bids to email@example.com. Any advance on £500?