Robotboy heads online

Turner Broadcasting hires digital creative agency to produce online game for CN series.
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In the first of Cartoon Network’s viral campaigns, digital creative agency Ralph has been hired to create the Robotboy: Professor Moshimo’s Robot Testing Lab online game.

The game requires players to choose a robot and become its Robo-Guardians to help Robotboy’s creator Professor Moshimo test them. Weekly prizes are given away for Robo-Guardians who interact the most with their robot. Its image changes as well, depending on how many players form the testing team and how often they log in.

Nibs Dearsley, marketing and PR director, Turner Kids Channels said: “We are always looking for new ways to create entertaining and engaging experiences for our demographic, who can often be very demanding in terms of their entertainment needs. The Robotboy viral has great playability and sets a high standard for our continuing online activity.”

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