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Roadshow buoys Bandai's Harumika - ToyNews

Roadshow buoys Bandai's Harumika

Bandai is taking its fashion creation toy Harumika on the road to boost Christmas sales.
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The product will be appearing at Harumika workshops at Glasgow SECC and Birmingham NEC at the Crafts for Christmas public shows, where tips to young designers will be offered and prizes for the best creations will be awarded.

In addition, the Designer Dress Form Set was awarded Gold in the Art & Craft category of the Right Start Best Toy Awards.

Right Start, aimed at parents of children aged six months to seven years, has included its 2010 Best New Toys Guide in its Christmas issue, which is out now.

Vicki Elmer, product manager for Harumika, commented: "We are delighted to have received such a high recommendation from Right Start for our Designer Dress Form Set. Budding fashionistas have really embraced Harumika this year and we are enjoying healthy sales across our fantastic range of sets and fabric accessories.

"With more consumer press adverts running in the most popular girls’ magazines between now and Christmas as well, brand awareness is at an all time high and we look forward to building on this success over the coming months.”

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