Revenues soar at Recreation

The group grew sales by over 30 per cent to £11.5 million for the first seven months of this year.
Publish date:

Recreation says the growth was driven primarily by a more focused support of key brands including Razor, the Lego licensed range, and its portfolio of pocket money toys, with particular emphasis on innovation within the brands.

Strong sales have also been delivered through expansion in the gift sector, within which the firm holds licences for Monty Python, Stylophone and Pyramat Gaming chairs.

Recreation has also recently expanded into the back to school sector under the Smash brand.

To support this growth, Re:creation has recruited a number of new employees including Katy Fletcher, Alex Kovacevic, and Mary Captieux on the brands team. The firm has also created a new projects division headed by David Woodman.


Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019