Revenues soar at Recreation

The group grew sales by over 30 per cent to £11.5 million for the first seven months of this year.
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Recreation says the growth was driven primarily by a more focused support of key brands including Razor, the Lego licensed range, and its portfolio of pocket money toys, with particular emphasis on innovation within the brands.

Strong sales have also been delivered through expansion in the gift sector, within which the firm holds licences for Monty Python, Stylophone and Pyramat Gaming chairs.

Recreation has also recently expanded into the back to school sector under the Smash brand.

To support this growth, Re:creation has recruited a number of new employees including Katy Fletcher, Alex Kovacevic, and Mary Captieux on the brands team. The firm has also created a new projects division headed by David Woodman.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.