The consumer facing site for the brand is part of Re:creation's marketing plan this autumn/winter. The address is www.razorextreme.co.uk and the site is being built using flash and HTML.
The site will include a retailer of the month spot and a product carousel on the homepage; a product library showing all products with multiple imagery and video footage where available and an image and video gallery showcasing the pro Team Razor.
Users will also be able to upload their own images and videos of themselves using Razor products and will be able to play the Ripstik flash game, where users choose their character and board and then learn three different tricks on the board.
Also available on the site will be wallpaper and mouse pointer downloads, sompetitions and information on where to buy Razor products.