The deal will see the firm handle Popco toy brands in the UK, Ireland and Europe through 2010. The deal will see the firm handle the range of toys for the next Harry Potter film, due in the summer.
Popco Entertainment CEO Michael Cookson commented: "We have been working hard over the last few weeks to evaluate our distribution partnership options in these key markets in order to ensure that our exciting product line continues to grow.
"We believe we have found the right partner in Re:creation, who show great excitement and enthusiasm for the product line as well as a strong dedication to the customer base. We expect our customers and partners to be equally enthusiastic about our decision in such important territories. With brands such as Harry Potter, Nintendo, Sonic the Hedgehog, Sonic X, The Beatles and H2Go, we expect that Re:creation will be extremely successful in supporting our customer’s businesses with the forthcoming ranges for 2009 and beyond."
"This is a very significant initiative for both companies, one that synergises our strengths, said Re:creation MD Nick Joslin (pictured).
“Popco Entertainment Ltd. has acquired and developed an outstanding portfolio of toys and collectibles, and clearly has a very good eye for licenses that deliver. Re:creation is a young, dynamic and energetic company with strong retail and media connections. We focus on bringing innovation, and best in class product to market, and have the capacity to immediately incorporate Popco’s line-up into our infrastructure. I’m very excited about the potential that the strategic relationship will bring for both parties.”