RE:CREATION: Skeleflex promotion deal

Re:creation has signed a four month deal with Turner Media Innovations (TMi) to promote the launch of Skeleflex.
Publish date:
Social count:

The campaign, which started this month, will include 20-second television webdrive spot, a microsite and an eTV game.

A Skeleflex sponsorship block called “The Weekend Freakout” and a separate TV spot that will be used as part of the firm's EMEA advertising push, will also be part of the deal, which is due to run on Cartoon Network until November.

The Skeleflex microsite will feature games and competitions giving children the opportunity to win the Skeleflex products including the Dino Powerflex Lab.

Additionally TMi in collaboration with Turner’s Digital Media department has created a Skeleflex eTV game, in which children battle it out with an assortment of dinosaurs and aliens in order to complete the maze.

Skeleflex is a ball-and-socket building toy, which kids can use to create dinosaurs, aliens, or a mixture of the two. Its interchangeable bone-shaped pieces can create creatures with life-like movement.

Adam Eagle, director of sponsorship and promotions at Turner Media Innovations said: “I’m delighted that TMi were chosen to put together the launch campaign for Skeleflex, which will be rolled out across a raft of pan-European channels.”


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.