Re:creation signs deal with Sprig Toys - ToyNews

Re:creation signs deal with Sprig Toys

Sprig Toys has appointed re:creation group as its UK distribution partner, commencing with the Sprig Adventure Series.
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The range is now available from UK stock for immediate despatch.

Made from earth-friendly Sprigwood, a child-safe, bio-composite material derived from recycled wood and reclaimed plastic, the Sprig Adventure Series harnesses the natural energy of push-and-pump-action play to power lights and other electronics – all without batteries.

Sprig Toys was formed in 2007 by a trio of toy industry veterans who made a conscious decision to change the way toys are made and enjoyed by children.

Their first line, the Sprig Adventure Series which will be distributed by re:creation, is built around The Discover Rig – a battery-free vehicle with a removable push bar, which is powered by preschoolers’ natural kinetic energy.

A companion to the Discover Rig is the Sidekick line of smaller, pump-action powered vehicles including the Rally Racer car and the Baja Scout dune buggy.

Each Sidekick includes a different Adventure Guide, each with their own audio tale of exploration and adventure, told when the guide is placed in the driver’s seat. Two additional Adventure Guides are also available separately.

Nick Joslin, managing director, Re:creation Group said: “We’re excited to be working with sprig toys, which fit with the recreation ethos perfectly. They are leading the way in providing environmentally friendly toys with funky designs and unique play values run by kinetic energy, which stand out against the plethora of battery powered toys.

“There’s a great story behind the product, and we think the range will resonate well with trend forward eco aware parents and kids, who in particular care about environmental issues.”

Craig Storey, Sprig Toys CEO added: "We are very excited to be a part of re: creation's dynamic UK line. Their commitment to sustainability and innovative product makes them an ideal partner for Sprig."

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