This summer, Re:creation will make a 'huge investment' in its ride-on property Razor, with the aim of pushing the brand to 'the forefront of kids minds.'
As part of the three-month sponsorship with DisneyXD the channel will follow Team Razor throughout the summer, airing two to three minute features showing tricks, interviews and advice on how to get into scootering. A Razor microsite will be hosted on the DisneyXD website.
A 'magazine style' TV campaign will deliver over 2,000 TVRs.
Team Razor is a collection of some of Britain's best stunt scooter riders, sporting the performance scooter models the Razor Ultra Pro, Ultra Pro Lo and Black Label Ultra Pro Lo.
The Global Domination summer tour will visit cities all over the UK, culminating at the Relentless NASS Festival. At tour stops kids will be invited to compete in 'Pro' and 'Am' competitions, while Britain’s best scooter talent will perform stunts and tricks.
Katy Fletcher, Re:creation brand and marcomms manager, said: "All of the marketing elements are synchronised to make Razor an exciting lifestyle brand and drive sales of product from five to teens.
"This is a huge investment into the Razor brand and shows our long-term commitment to draw in new audiences."