Global toy firm Re:creation has appointed a new senior brand manager in the form of Katy Fletcher.
Having worked at Re:creation for five years, Fletcher has been called a ‘driving force’ behind the Razor brand including the development and implementation of the successful Electrify Your Ride campaign in 2015.
The campaign itself delivered double digit growth for Razor electric scooters and Fletcher is now set to follow up with a new initiative showcasing the brand’s new Power Core hub motor technology in the second half of the year.
“Katy’s promotion recognises her unstoppable commitment to the brands in her care and unrivalled knowledge of the outdoor category,” said Re:creation’s marketing director, Jonathan Kirkley.
“Her dedication helped to deliver outstanding results on Razor last year and with a raft of new products ahead of us, there is a lot more to look forward to for 2016.”