Re:creation has unveiled a dedicated new website for its Zip Stix collectable brand.
The site - which can be found by clicking here - has been designed to further engage kids with the new brand and its world.
Aimed at children aged four and above, Zip Stix feature snap-band metal technology for 'crazy zipping action'. Kids can load their Zip Stix onto a launcher and launch for races, stunts and more. There are 72 Zip Stix in four teams to collect, with packs starting from £2.99.
The website will offer fans the chance to discover zones showcasing the four teams in the range, as well as a Tips and Tricks section for them to get inspiration for new tricks and stunts.
A Videos section will provide a hub to share fans' own Zip Stix stunt videos. Exclusive competitions are also due to roll out over the coming months.
Rebecca Clark, brand manager for Zip Stix at Re:creation, said: "The Zip Stix range is action packed and full of excitement and we designed the website to reflect the brand's dynamic personality.
"By sharing fans' own stunts we'll be ensuring that there is always fresh content, encouraging visitors to come back time and time again. This will all help to inspire young Zip Stix stunt experts to discover just what is possible with the range."