Re:creation launches TV push for Bright Light Pillow

The Bright Light Pillow campaign will be the first of a raft of spring TV campaigns for the firm.
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Re:creation is kicking off its biggest year of TV to date today with a TV spot for 2014 plush success story, the Bright Light Pillow.

The ultra-soft plush pillows with gently glowing, light-up action is now a part of Re:creation’s new plush umbrella brand, Snuggables.

The Bright Light Pillow campaign will be the first of a raft of spring TV campaigns as the company continues its strong commitment to TV investment. 

Among the other TV lines are the new FireTek Rocketz and Z-Curve from Air Storm, and the first ever spring TV campaign supporting Razor’s electric scooters, the E90 and E100.

“2015 is a huge year for us," said Re:creation marketing director, Jonathan Kirkley.

"We saw some incredible success stories in 2014 as a result of a strong dedication to TV investment with a number of the brands in our portfolio growing ahead of their category growth. We plan to continue to drive and build on this momentum with heavy TV support across our key brands throughout the year.

“We have exciting new launches under our Snuggables umbrella, including the much anticipated Zigamazoos, to come later this year and we are confident this spring TV campaign for Bright Light Pillow will set the foundation for a very ‘plush’ year ahead."

Re:creation will launch new plush brands, Zigamazoos and NeckNapperz, in the second half of 2015.

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