Re:creation gears up for pre-school with Razor Junior launch - ToyNews

Re:creation gears up for pre-school with Razor Junior launch

Following double digit growth in the UK last year, the outdoor brand is bringing new innovation to the pre-school market as it eyes further success in the sector.
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Re:creation has its sights firmly set on ‘significant growth’ across the pre- school sector this year with the full launch of its Razor Junior brand.

Following double digit growth in the UK last year, the company is looking ahead to a year ‘filled with innovation’ as it brings a raft of new pre-school ride- on products to the market.

Razor Junior enjoyed a successful soft launch in the UK last year when Re:creation debuted the Lil’ Crazy to retailers across the country. Now, and with what it has called ‘a pool of creativity to pick from in the US’, the firm is excited to bring an extensive and curated line of outdoor toys in full.

Joining the Lil’ Crazy electric ride-on for 2016 is the T3, a new three- wheeled scooter with tilt- to-turn technology, as well as the Lil’ Pop and Lil’ Tek pre-school scooters with light-up decks. These all follow the success of the Party Pop Scooter that hit UK shores last year.

“Razor Junior is going from strength to strength and following double digit growth in the UK last year, we are looking at a big year ahead for us,” said Katy Fletcher, brand manager of outdoor at Re:creation.

“Razor Junior is a key strength in our total offering. Capturing imaginations from three through to 13 and into adulthood is essential in maintaining a strong relationship with the brand’s fans.

“Among the new portfolio are some exciting new developments for Razor Junior and so 2016 brings a strong opportunity for us to significantly grow both the portfolio and brand awareness for Razor’s pre- school offering.

“The journey for Razor Junior has only just begun, you can expect to see lots more innovation and new, unexpected ride experiences that will capture imaginations like never before.”



SECTOR GUIDE: Pre-school

In our second focus on the pre-school sector in 2011, manufacturers are now looking ahead to big new launches and extensions of existing ranges for next year. ToyNews highlights what?s on offer?

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