The deal sees Re:creation expand its portfolio of brands with Danbar’s range of mini helicopters, RC cars, planes and motor bikes among others.
Nick Joslin, Re:creation’s MD said: “We have been tracking the emerging strength of the flying toy and innovative remote control category and have been looking for the right partner.
"We are very impressed with the range Danbar has assembled – they have great quality product, high impact packaging, and lots of exciting new innovation for 2008, which we plan to support with a comprehensive advertising campaign.”
Tzuri Bar, MD of Danbar added: “We are delighted to be working with Re:creation. This is a really exciting period for us, we are preparing to launch our innovative hits for 2008 and Re:creation are the perfect partner to deliver them to the UK market. Their expertise will provide our products and brands with the right exposure and marketing strength.”