Re:creation is "delighted" with the strong pre-sales figures already achieved by Razor's Crazy Cart.
The firm credits the surge in interest in the Crazy Cart to a 'steady stream of headlines and reviews' generated since January’s Toy Fair.
“We’re delighted with feedback from pre-sales to date," said Katy Fletcher, brand manager for outdoor toys at Re:creation.
"With its own unique and innovative style, the Crazy Cart has truly captured the imagination of press and consumers alike. This exciting product pays testament to Razor’s dedication to delivering cutting edge design to the market.”
To generate further buzz for the product's August launch, the company launched an online teaser video for Crazy Cart this week which features inventor Ali Kermani showcasing the cart’s drifting and spinning qualities.
The Crazy Cart will hit UK shelves on August 1st and is supported with heavyweight TV, PR and event activity.