The interactive Of Dragons, Fairies and Wizards Magical Wands are making their across the Atlantic in 2018 thanks to an agreement with Re:creation.
Created by Cepia LLC, the range is currently a hit in the US. Re:creation will be the exclusive UK distributor for the toys that enable kids to unlock magical adventures with an animated dragon or dragon princess that resides inside each wand.
Children are in control of the magic as they are guided by their wand host to cast spells through sequenced swishing and flicking of the wand. Two separate LCD screens on the wands deliver animated action as children play.
Related accessories allow kids to expand play, increase the number of creatures inside their wand and command more magic spells.
Jonathan Kirkley, sales and marketing director, Re:creation, said: “Of Dragons, Fairies and Wizards Magical Wands have the real wow factor. The highly detailed animation and exciting interactions will capture children’s imaginations as they discover a whole new world with their magical host.
“Every detail of this brand has been considered. Along with well thought out, innovative product-packaging, in-store merchandising and online assets are so intricately designed and engaging they draw the consumer in to a world of enchantment like never before.
“We are delighted to be chosen to open up this incredible new world to fans in the UK and look forward to a long and fruitful partnership with Cepia.”
Russell Hornsby, CEO of toymaker, Cepia, added: “Of Dragons, fairies and Wizards brings magic to life but the power is really in the hands of the children.
“The magic is in their hands as they cast spells, befriend mystical creatures, and battle their enemies. There are hundreds of interactions and spells that they can experience.”
Re:creation will launch the range in the UK this summer.