Re:creation has strengthened its management team with the appointment of a new marketing director.
Former Mattel boys marketing manager Jonathan Kirkley has joined the team to lead all marketing initiatives across the firm’s portfolio.
Kirkley brings with him a wealth of toy industry experience, gained through his time at both Mattel and Hasbro and will now implement this as he works with Re:creation’s brands such as Crazy Cart, Razor and Zip Stix.
“I am thrilled that Jonathan has decided to join us as marketing director,” said Michael Lehrter, chief executive of Re:creation Limited.
“He has been a consultant to us since last summer, and during that time his expertise in the industry has delivered a real step change in brand programmes drivin growth across all areas of our business.
“Jonathan has brought with him some great experience and his appointment will continue the drive to put our brands at the heart of our business.”
Kirkley added: “This is a really exciting time to join Re:creation. Not only is there a dedicated and skilled team in place and an enviable brand portfolio, there are some truly innovative and exciting initiatives and launches in the pipeline.”