Based in Spinmaster’s UK office, Reader will manage and grow the firm's distributor base in both Western and Eastern Europe, excluding the UK and France which have Spinmaster offices.
She joins the company after spending the previous 4½ years setting up and leading Funrise International in the UK and Europe. Prior to this, she held numerous positions in both sales and marketing at Mattel Toys where she built up a successful career over a 12 year period with the company.
“I am thrilled to be joining the Spinmaster organization at such an exciting time in the company’s history. We have an extraordinary line-up of brands for 2009, many of which will be both TV advertised and heavily featured on TV programming across Europe. It is hugely exciting to be part of one of the fastest growing toy companies in the world right now”, said Reader.