The July issue of ToyNews is now available to read online, and on your iPad, here.
This month is Tech Vs Traditional special and sees retailers, suppliers, research firms and play specialists give us their views on the debate.
We speak to Carte Blanche about successfully adding a digital string to its bow in the form of Moshlings and, with our Toy and Game Inventors Workshop only a few months away, we continue our Inventors series by speaking to Hasbro, Coiledspring and Green Board Games about how they work with toy creators.
Elsewhere, our Retail Advisory Board sing the praises of in-store events and we shine a spotlight on the Bus Stop Toy Shop in our Indie Retailer Focus.
This month also sees our mystery shopper head to Suffolk in search of a wooden playset.
In addition we offer a run down of the latest products in the construction and dress up and role play sectors as well as a host of regular exlcusives from NPD, Dubit, Generation Media, ToyShop UK, Jon Salisbury, Steve Reece and David Smith.