Read the April issue of ToyNews online now

The April issue of ToyNews has arrived and is available to read online on your iPad, laptop or smart device
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The April issue of ToyNews has arrived and is available to read online on your iPad, laptop or smart device, here.

Once again, ToyNews lands with the biggest interviews and features, kicking off with a look at the rise and rise of the demand for personalisation in the toy space and how The Entertainer and Merch Maker are working together to bring this to kids and families today.

Meanwhile, as Aardman confirms a Shaun the Sheep Movie sequel for 2019, the British animation icon details its return to the toy space with Sinco Toys in ToyNews’ exclusive Aardman Animations feature.

The AIS Independent Toy and Gift Show is upon us and we talk to Miles Penhallow about ten year’s of the organisation and what the future holds for the indie scene before rolling into a breakdown of just some of the biggest toy brands heading to the show this year.

Elsewhere, we take a deep dive into the games and puzzles sector with our big dedicated feature and sector guide, as well as look at the latest products in pre-school and construction.

Read all this and more in the April edition of ToyNews.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.