Razor revs up line with new launch

E90 model is aimed at the younger rider as brand looks to widen its appeal.
Publish date:

Re:creation has revealed yet another model in the popular Razor scooter line - this one aimed at encouraging younger children into the sport.

The Razor E90 is targeting riders aged eight and above, and has a smaller, lighter weight frame and child-friendly features, a foot brake and push button start.

The E90 can reach speeds up to nine mph on a single charge of 50 minutes.

"The Razor E90 is our entry price electric scooter, and continues to deliver the same brand assurance as Razor's existing and longstanding fleet," said Katy Fletcher, Razor brand manager at Re:creation. "I anticipate the E90 to drive incremental volume by broadening its appeal to more kids.

"We know consumers are looking for quality products which provide value for money, and Razor's line-up continues to answer these needs at accessible price points."

Re:creation is supporting the launch of the E90 with a TV campaign aimed at eight to 12 year olds. The ad will be shown from mid-October to early December on key kids TV channels.

A blue version of the E90 will launch on September 21st.

Want to receive up to the minute toy industry news straight to your inbox? Click here to sign up for the free ToyNews Daily Digest and Newsflash services. You can also follow ToyNews on Twitter and Facebook.


Featured Jobs

Copyrights Group

Marketing Manager

The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.