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Razor names Re:creation its International Distributor of the Year - ToyNews

Razor names Re:creation its International Distributor of the Year

Re:creation shared the accolade with Razor’s Middle Eastern distributor, Red.
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Razor has named Re:creation and Middle Eastern distributor Red as its joint International Distributor of the Year for 2014.

Each year, the wheeled toy firm recognises achievements and efforts made by its distributors worldwide.

“Razor is an incredible brand and the passion the team has for their industry comes through in a truly innovative range of high performance products," said Re:creation’s marketing director, Jonathan Kirkley.

"Our Electrify your Ride marketing campaign has driven some incredible results and to be recognised in this way is really the cherry on the cake.

"We’re celebrating five years as number one in the UK scooter market and we’re starting the year on a real high. We look forward to continuing to build momentum for the brand into spring and beyond. “

Re:creation ended 2014 up 11 per cent and its Razor portfolio was up 14 per cent year on year.

The firm will TV advertise electric scooters for the first time this spring while the Electrify your Ride campaign will continue throughout 2015.

Photo by: Brain J Ritchie/REX.
'The Jonathan Ross Show' TV Programme, London, Britain, December 20th 2014.

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