Razor nabs key X Factor final slot

Ride-on brand seen by over 9.5 million people during the weekend's finale of talent show.
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Re:creation scored a major coup for the Razor brand at the weekend, with the ride-on property seen by over 9.5 million viewers during the final of The X Factor.

Union J, District 3 and Kai Sones all made their entrances onto the stage on the Razor electric E300 and E200 scooters.

This is the latest in a line of celeb spots for the Razor brand. Last month, Cheryl Cole appeared on the Razor Pocket Mod Bella, while members of One Direction and Little Mix have also been snapped riding the Razor E300 back in the summer.

"We're thrilled that the producers chose Razor as the transport of choice for the finalists," said Katy Fletcher, brand manager for Razor in the UK. "The X Factor final has over nine milion viewers, so to gain this type of exposure to our core audience of teenagers is fantastic."

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