Q&A: Foye Pascoe, UK and Ireland country manager, Hasbro

After a year of consolidating its position in a changed market, Hasbro is hoping for bigger things in 2010.
Author:
Publish date:
Social count:
0
3917_mypictr_300x300.jpg

A revamped sales and marketing team and new leadership sees a more confident firm looking forward. Foye Pascoe gave ToyNews an update.

How did the UK market perform in Q1? It seems to be in a much better shape than the same period last year?

Q1 2009 was a tough time for the toy industry with the combined effects of both the recession and the loss of Woolworths. In contrast the first quarter of 2010 has started well, and this is supported by NPD which is reporting sustained double-digit value growth for the first three months of the year. It is encouraging that there is sales growth across all price points reflecting buoyancy across a wide range of products and categories.

To read the full Q&A, please click here.

Related

Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.

Liberty

UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.