Q&A: Foye Pascoe, UK and Ireland country manager, Hasbro

After a year of consolidating its position in a changed market, Hasbro is hoping for bigger things in 2010.
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A revamped sales and marketing team and new leadership sees a more confident firm looking forward. Foye Pascoe gave ToyNews an update.

How did the UK market perform in Q1? It seems to be in a much better shape than the same period last year?

Q1 2009 was a tough time for the toy industry with the combined effects of both the recession and the loss of Woolworths. In contrast the first quarter of 2010 has started well, and this is supported by NPD which is reporting sustained double-digit value growth for the first three months of the year. It is encouraging that there is sales growth across all price points reflecting buoyancy across a wide range of products and categories.

To read the full Q&A, please click here.


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